Why is ‘sales’ so hard?
Put simply, selling is both a science and an art. Great sales heads are worth their weight in gold. Finding them feels like panning for gold!
First you need to know what kind of sales person you need. The skills needed for telesales, channel recruitment, channel management, researching, cold calling, new business work, account management and strategic relationship building are all different.
How do you get the best match for your needs? Permanent staff are expensive. One individual can't do everything...
And if you get it wrong? Mistakes often take months to surface and you can never get that time back. Surely there must be a better way...
